Is Image SEO Important?

Good SEO relies heavily on a mix between on-page and off-page optimization. Having your website ranked above your competitors requires intensive work in different areas. Work that you can choose to do yourself or get a team of highly trained specialists to do it for you.

On-page optimization: Images

Image and product optimization is something that most web designers and even SEO companies tend to overlook. However, a well written description for your product and a good alternate text work wonders when it comes to improving your website’s rankings. This is especially true if your website has a lot of images. eCommerce sites, news and reviews sites as well as personal websites rely heavily on pictures as well as words in order to sell their products or tell their stories. Those pictures can be optimized in terms of size and quality using something as simple as an online photo editor.

It’s the little things that matter

Ranking higher than your competitors can often mean an extra keyword placed in a particular spot that you didn’t at first think would matter. The “alt” attribute for example can become a powerful ally when battling with your competitors.

Nothing however is more important than an images’ file name. While using a default file name such as “DC1000.jpg” will not hurt your SEO, it won’t help it either. Give it another more SEO friendly name such as “what_am_i_doing.jpg” and whenever people will search for those particular keywords, your image will pop up in their search results. Also remember to use your website’s analytics account in order to better understand what your target audience is and what they are looking for the most.

Meta Data

While some consider metadata to be less important now than it was a few years back, it is still one of the best ways to increase your website’s ranking. Make sure that you examine your keywords and descriptions in order to see if you have the appropriate tags as well as optimized titles and descriptions for your website. Because you generally don’t see metadata being displayed on your website’s front page, it is easy to overlook its importance. However, search engines use meta keywords and descriptions in order to rank your website.

Last but not least

If you find SEO to be too complicated, you can always resort to SEO specialists or specialists that handle certain parts of your SEO activity. You can also find online editors or even a freelancer which can optimize your images for better size and more quality.

Using Image Editor Software For That Right Graphic Touch

Image editor software refers to software that is able to manipulate pictures in a number of ways. These are often used by graphic design professionals and people in the print industry as well as by hobbyists and people that may want to modify pictures in any number of ways to suit the platform they are using or for a particular purpose, for example optimizing pictures for use on websites.

They can be classified into various categories, depending on the way they handle and represent graphics. They are broadly divided into:

  • Vector Graphics editors which stores information on pictures in the form of lines, Bezier spines and text.
  • Raster graphics editors store information in the form of pixels.
  • 3D Modeling graphic programs store information in several planes and they are used to produce more realistic images and many are even known to produce 3D animations and lifelike textures.

Most Image editor software can be used to modify and manipulate images, as well as create graphics from scratch as in the case of graphic artists that create art using only their computers as their canvases and palettes.

Many image editing programs are free and open source, and there are many that are bought or integrated into other packaged programs. They range from the simplest with just a few functions to the professional and powerful with a complicated interface and diverse capabilities.

Most of them are software versions that can be installed on user computers, while there are many versions that are online and can be run directly from the user’s browser.

Here are some common features of image editing programs;

Image Selection Properties
These can be represented in different forms depending on the program, but the common selection tools will allow users to be able to select parts of the image for cutting out, replacing and performing different editing functions.

Use of Layers
Layering technology allows the user to separate an image or create on in different layers that may add or remove certain features. This enables users to work on each layer at a time without making changes that may affect the whole image which may be difficult to undo.

Resizing of images
The Resizing functionality enables users to modify the sizes of images. This is especially useful in compressing images for faster transfer or in optimizing images for the web platform.

Cropping
Cropping is used to remove unwanted portions of images to improve the composition of the resulting image.

Special effects
Many packages are able to add special effects to images. Images can be skewed; transformed, different artistic effects can be added to them as well as geometric transformations and texture effects that may be used to enhance images to a desirable end.

While the list is far from exhaustive, it is to serve as a useful introduction to image editing programs and their capabilities. You can use the list as a guide towards choosing the right image editing software that will have the tools you need for completing your projects without taking one that will not meet up to expectations, or one that has more than you can handle.

Edit Images in WordPress: No External Editor

Have you ever had to deal with a lot of images in your WordPress blog or site? You go through all the trouble of editing your images and upload it to your WordPress site, without noticing that it is a huge filesize? It has happened to me and it is annoying to say the least.

If your image does fit under the upload cap, and finally gets finished, it will still usually load slowly on your site if the file is huge. This creates a problem for you and your visitors, because it provides a bad user experience and makes things take forever. Not the best you could have, but you for sure don’t want to edit the image and reupload, then add it to your post again, right?

Well, there is a great solution already built right into WordPress for you that you can use and you won’t have to reupload at all.

There is a little known feature of WordPress, that you can resize your images inside WordPress without using an external photo editor. There are other editing features in WordPress as well. When you’re done the image will be the perfect size to put in a blog post.

You can always revert back to the original image if you need to, which is also built right into WordPress. This makes this very easy to do without having to load up Photoshop or Pixlr and reupload.

This makes it far easier to quickly get through a ton of photo resize edits on your own without having to do all that work again. I find it to be extremely handy to use the editor.

The photo editor was added in WordPress 3.1.3 and has been very useful ever since. Other things you can do with the photo editor include rotating a photo, flipping it left to right (which can be helpful to add a little flavor to your blog or site.

You can also crop your photo by simply selecting part of the image with a click and drag over the image. It works really well, and it seems like the WordPress team put a lot of thought into this feature. It is one of the things I probably use the most to get the media I need for my posts.

One thing to be aware of is that you can apply the edits you make to all thumbnails, or just the specific size you’re looking at, which can be a massive time saver.

If you haven’t tried out the photo editor in WordPress, I suggest you go into the Media tab in your admin and try it out on a photo you have in the library. You won’t be disappointed.

More info on this feature from WordPress.com here: Image Editing