The Importance of Image Editing Tools

With the rise in popularity of social media websites, many businesses have come to rely on their images speaking for them. This means that not only are businesses required to choose and use images that are relevant to their current marketing campaign, but also develop new ones for their next campaign. Using the right image will ensure that businesses receive the attention of potential customers. Grabbing the attention of potential customers is extremely hard to do with so many businesses competing for the same customers through social media feeds.

In order for businesses to compete with so many others who use social media, they must do everything within their power to ensure that their images are the best and most appealing. This can be achieved by using an image editor that is designed to help make images look the best they possibly can. Odds are that your business already uses some type of image editor, but we are going to provide you with some options that you may not have been aware of until today.

Businesses are often faced with the task of having to crop, edit or enhance images that they are planning on using. Because of this there have been many web-based image editors released recently. The newer generation of image editors allows users to edit their images and enhance them by adding other images onto the original image, or placing text, icons and logos onto an image. After an image has been edited, it can then be used to create memes. Some of the most popular web-based image editors are:

  • DR. PIC

Each of these image editors has different features and they can all be used to improve an image that you are interested in using as part of your online marketing campaign. Images can be one of the most important elements of your marketing campaign, because of this you should do everything you can to ensure that they attract the attention of those who see them.

In addition to images, another popular tool that can be used is infographics. The use of infographics allows businesses to recycle older material and create something that is new and current. These types of images are designed to capture the attention of customers and keep them interested enough to continue reading the information that has been used in the creation of the infographic. If you are looking for an innovative and proven marketing technique, you should definitely consider including using infographics in your next marketing campaign.

GraphicConverter and GIMP: Two Low-Cost Graphics Editors for Mac OS X

Everyone who has a web presence needs to do a little image editing from time-to-time. Check out these great, low cost image editors for the Mac.


GraphicConverter (Lemke Software – $45 shareware) must be included in any discussion of graphics editors. Don’t let the name fool you: while it can import about 200 file types and export 80, it is so much more than “just” a graphic conversion utility. It is a basic image editing tool, a paint program, a slide show viewer, even a simple animation maker. Many PC users have lamented GraphicConverter’s absence on Windows.

Although it has some basic painting tools, it is not a photo retouching program, and you will not want to do your image editing here. GraphicConverter is great, though, when you want to do some basic edits to an image without firing up a larger, more ponderous program.


If totally free is your thing, then GIMP (open-source – donations accepted) is the choice for you.

Just as the world of HTML editing and office productivity offer open-source alternatives, so does the world of image manipulation. GIMP is a freely distributed program for photo retouching, image composition and image editing (GIMP is an acronym for GNU Image Manipulation Program). For advanced editing it offers full alpha channel support, layers, including editable text layers, transformation tools including rotate, scale, shear and flip, selection tools including bezier and polygonal selections, quick masks, and transformable paths.

Which should you choose?

So should you go with paid or free? As in the other software categories, it’s a balance between ease of use and smoothness and cost. While you can do most of the things in GIMP that you can do in Photoshop Elements, you will probably find the Photoshop interface and workflow to be far smoother than that of the free alternatives. GraphicConverter is great for basic tasks like opening and conversion.

An Internet marketer has to be a bit of a jack of all trades, but even if you consider yourself completely devoid of artistic talent you can still do some basic edits and even perhaps unleash some hidden creativity with one of the above-mentioned tools.

My recommendations: GraphicConverter is weak in image creation but great in opening, management, conversion and renaming of images. GIMP tries to be more like Photoshop and is great if you’re just starting out, or if cost is your primary consideration.

About Sony Ericsson Image Editor Software

If you have a Sony Ericsson phone you should be aware of Sony Ericsson Image Editor. This program is free software that lets you crop, zoom, rotate and adjust color, contrast and brightness settings for many PC image file formats, and send the resulting image directly to your Sony Ericsson phone. Sony Ericsson Image Editor is a good free alternative to using an expensive photo editing program like Adobe Photoshop. It is by no means your only option though.

In addition to Sony Ericsson Image Editor you have a number of free image editors. The first, and perhaps most famous of these, is GIMP. GIMP is an open source alternative to Photoshop or Corel Paint Shop Pro that is available for many operating systems including Windows, Mac OS X, Linux, and various derivatives of UNIX and *BSD.GIMP can be a bit overwhelming for novice users, and support mostly comes from the third party users of the program as GIMP is not backed by the operations of a major company such as Adobe, Corel, or Sony.

If you are looking for something easier to use, but still free, then you also have an entirely different option. There are a couple of free online image editors available which require no downloads and are simple and easy to use. Two of these are Picnic Image Editor and MyTheme Image Editor. Both are free, although a subscription based Premium edition of Picnic is available for those who want more features. The benefits to using a web based image editor are obvious: It can be used anywhere that you have access to a modern browser, requires no download and installation, and does not take up space on your computer. Picnic also allows you to edit HTML. You can visit their site for more information about features and to try them out.

Perhaps neither of these is what you are looking for. Maybe you want a more powerful and feature rich image editor, but one that is backed by a dedicated support staff. Then you may want to look Photoshop and Paint Shop Pro. Photoshop you may be familiar with, although expensive, it is viewed as the standard of the digital graphics design community. Paint Shop Pro is, however, also quite popular. Sometimes referred to as the “poor man’s Photoshop,” Paint Shop Pro is quite a bit cheaper than Photoshop and for some users possibly easier to use due to its smaller feature list and target audience of the average consumer. While Sony Ericsson Image Editor is a great program, you do have other options available to you. The choice is yours.